
Private standards and sustainable trade
The avocado and mango value chain actors in Kenya ( farmers, traders, processors, distributors and government agencies) face multiple hurdles, such as challenging weather conditions, pests and diseases, inadequate storage facilities, poor market linkages, gender issues and high taxation. This business environment makes it difficult to achieve the full potential of the sector. In this case study, particular attention will be paid to the impact of certification (voluntary sustainability standards regarding production practices) on market access, labour and other market conditions (such as access to price information), while considering also gender and human rights issues, risk perceptions and perceived market power imbalances.



